A lot of our clients come to us already running a Google Ads account that isn't doing much for them - money going out every month with not much to show for it. That's usually the first thing we fix.

We set up and manage Google Ads accounts directly, including Search, Display, Remarketing and Shopping campaigns for our ecommerce clients. That means building out the campaign structure, doing the keyword research, writing and testing ad copy, setting negative keywords so the budget isn't wasted on the wrong searches, and putting conversion tracking in place so we actually know what's working.

Once a campaign is live we don't just leave it running. We check in on performance regularly, adjust bids and budgets, pause what isn't converting, and send clients a plain-English report each month showing what their spend actually produced. We pair this with the rest of our online marketing services - SEO, social media, email and content - so the paid and organic sides of a client's presence work together instead of against each other.

• Google Ads account setup and campaign structure
• Keyword research and competitor research
• Ad copywriting and ongoing A/B testing
• Bid strategy and monthly budget management

• Conversion tracking and landing page recommendations
• Google Shopping campaigns for ecommerce accounts
• Remarketing to visitors who didn't convert
• Monthly reporting and account reviews